It takes around 2700 litres of water to make a t-shirt. That’s the equivalent of taking more than 50 showers, or drinking a litre per day for almost 7.5 years. The production of the pair of jeans to go with that shirt has emitted just as much CO2 as a car driving 78 miles. During the production of textiles, a large amount of pollutants is released into air, water and land. In fact, clothing has the 4th largest impact on the environment, after housing, transport and food.
Everyone can do simple things to make a difference, and every little bit does really count" ----- Stella McCartney

Strikingly, the average British woman only uses about a third of her wardrobe, and owns £285 worth of clothes she never wears. That’s not only a loss for her wallet, but also for the planet. In other words, the way we consume fashion has a huge effect on the world our children are growing up in. But luckily, there’s good news as well: this also means there is a lot of potential for change.

One of the best ways to reduce fashion waste, and thereby the impact our clothes have on the environment, is to recycle them. Re-using or swapping clothes means a cleaner, greener and sustainable planet, and an ethical, conscious way of living. Most importantly: it’s an easy and fun way to feel good about yourself and provide a better future for the next generation.

What’s not to like?
Start swapping today, and discover a world of possibilities.
Call it 'eco-fashion' if you like, but I think it's just common sense"
----- Livia Firth
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